We Remember John Trenton
1942-2011

Former WTMA DJ, PD and GM John Trenton

Past WTMA On-Air People:
Where Are They Now?

About this Site and WTMA

WTMA is Charleston, South Carolina's second-oldest AM radio station (WCSC was the first) and the only one that still has its original call letters. WTMA signed on June 15, 1939. During radio's "golden age" WTMA was an NBC affiliate and thus carried much of NBC's slate of network programming. Since 1989, WTMA has been Charleston's leading news/talk station. However, in the 1960s and 1970s, WTMA was THE Top 40 station in Charleston.

In those Top 40 "glory days" WTMA had higher cumulative ratings (per capita) than any radio station in the southeast - including Atlanta. Example: 40 shares in middays in 1974. (Is there a radio station in a large or medium U.S. market that could come close to that today?) A 1974 promotional announcement said: Every day, from 6am till midnight, more people listen to WTMA than the next four radio stations combined. Subject to limitations of source, ARB, April May, 1974.

On this site you'll find photos of WTMA air personalities and music surveys. You may also download MP3 files of old WTMA jingles, on-air production elements, airchecks, and interviews with past on-air personalities.

We're looking for additional audio recordings of WTMA as well as photos, print articles, and promotion material. Have some you'd like to share? Please contact the curator of this Website, John Quincy. We appreciate all who've contributed thus far.

We hope you'll become a regular visitor as we continue to add more content to this site as it's made available to us.

WTMA Original 9-11-01
On-Air Recordings

About the Curator

John Quincy started his professional radio career in 1972 at the tender age of 16 in Paris, Kentucky. He worked at several stations in the Lexington, Kentucky area until December of 1979 when he decided he'd had enough snowy winters and moved to Savannah, Georgia. There he continued his vocation at WKBX and then later at WZAT.

In 1981 John came up the coast to Charleston, South Carolina where he lives to this day. He's slaved over hot microphones at Low Country radio outlets such as WSSX, WXTC, WBUB, WXLY, WSUY...and yes, even WTMA as a program director in 2002 and 2003. He's currently the APD, technical director, morning show producer and imaging guy at WTMA.

After hearing WTMA's 60th Anniversary Reunion in 1999 and being disappointed that a station with the same call letters for 60 years had so little in the way of archived audio and memorabilia, John set out on a mission to locate and preserve as much of WTMA's rich history as he could, and then share it with the rest of the world. This labor-of-love Website is a result of that quest.

Thanks to all who've contributed their "WTMA Memories."

Do you have any recordings of WTMA?
We'll be happy to transfer them to CD at no charge.

Here's an article about WTMA that appeared in print in the Charleston News & Courier on Friday, June 16, 1939:

RADIO PLANS TOLD BY SCARBOROUGH
Exchangeites Hear Fellow Member, Proprietor of Station WTMA

The letters identifying Charleston’s newest radio station, WTMA, were assigned by the Federal Communications Commission and have no local meaning so far as the commission is concerned, but it is possible that station officials may advertise Charleston by employing the slogan "Where Tourists Meet Always or Again," Y. Wilcox Scarborough, one of the proprietors, said in an address at the weekly meeting of the Exchange club yesterday afternoon. Mr. Scarborough, who with Jesse W. Orvin is owner and operator, outlined the two-year effort to bring a second station here. He explained that the most modern broadcasting equipment obtainable has been purchased and installed in a new building in Wagener Terrace, where both studio and transmitting facilities are located.

Although engineers have not been able to determine the distance WTMA's signal travels, Mr. Scarborough said he had received a message from a resident of Camden, New Jersey, saying reception during a test broadcast one morning had been good.

From Billboard Magazine - September 2, 1967

WTMA, the hot 100 format station in Charleston, SC, has revamped its programming to feature more music, says operations manager Dave Lloyd. He went on, "I listened to the so-called 'boss sound' in other markets, and what I didn't like was the chastity belt around the mouths of the DJs. I've got a good bunch of guys here and I didn't want to clamp down on them."

What Happened to WTMA's Top 40 Format?

WTMA continued its Top 40 approach to radio until around 1979 when, like many AM Top 40 stations around the country at that time, it morphed into an Adult Contemporary format. It had some success with that for a few years but found major competition with WCSC-AM during that time.

In 1985 WCSC's FM station (WXTC) switched from beautiful music to become the market's first AC on FM. This move, along with Charleston listeners embracing the FM dial for their music fix, pretty much marked the end of AC on AM. WTMA then experimented with a heavy R & B-flavored oldies mix and called themselves "Classic Rock, Roll & Soul". That format ran its course and WTMA became a country music station on January 1, 1987 using a satellite feed from Transtar. All the DJs and newspeople were let go. A short time later Dan Moon was lured out of radio retirement (he was managing a cable TV system in Summerville) and hired to be WTMA's Program Director and morning host.

On June 1, 1989 WTMA switched to a talk format with national hosts that included Rush Limbaugh, Bruce Williams, and Dr. Joy Browne. Thanks to Hurricane Hugo in September of 1989 and WTMA's extensive live and local emergency programming anchored by Dan Moon following the disaster, Charlestonians rediscovered WTMA and the station enjoyed success once again.

Besides Dan Moon, WTMA's popular local talk hosts have included Nancy Wolf, Scott Cason, Ron Monroe, Charlie Thompson, Rocky D, Richard Todd and Jack Hunter.